What's This...A New Car Brand On The Market???!!
LYNK & CO has announced its plans for future-looking 'mobility'
“We’re selling mobility, not cars"
THE launch of an all-new car brand is always fascinating. But last week’s global, Chinese giant Geely’s, project that aims to take the connected car concept to a new level – especially interesting, not least because of the openness of all involved.
Firstly, Conghui An, president and CEO, honestly admitted: “Many will say the world does not need another auto brand.”
Then our very own Brit, Peter Horbury, executive vice president of Geely Design, admitted that creating the all-new brand was “incredibly testing”. Starting with, literally, a blank piece of paper was “daunting, but also liberating”. The brand’s SUV, the 01 is at least, a credible start.
It will undoubtedly create negative preconceptions for some buyers due to its Chinese heritage. LYNK & CO tackled this head on, saying: “We think that this could be one of the biggest hurdles. There is a pre-conception of lack of quality with Chinese cars, and even of fake products. That’s why our link with Volvo [another Geely brand] is key.”
The fact that they have gone to such huge effort to develop the car in Sweden and give it a European look, when at leaast half its sales will be in China, says a lot about how Chinese cars are percieved in their home market.
What does it all mean for Brits?
Well, an innovative sales model – with opportunities for sharing, leasing and subscriptions for urban users – is arguably of more interest than the car itself. “We’re selling mobility, not cars,” is how Visser put it. With populations nation-wide rising at an incredible rate LYNK & CO’s arrival could be quite timely. You can bet the industry will be watching with interest.