McLaren wins the "Best of the Best" award
In the Red Dot Awards: Product Design 2016, McLaren received the highest distinction award, the “Red Dot: Best of the Best” for the 570S Coupe.
British supercar-maker McLaren has been recognised for design quality and ground-breaking design, receiving the highest accolade at the Red Dot Awards: Product Design 2016 for the 570S Coupé.
Red Dot’s panel decision to award McLaren was mainly based on the aerodynamic design of 570S. With a whopping 5,200 items entered for the Red Dot Award: Product Design 2016, the aerodynamic focus of the 570S Coupe stood out for the judging panel, with a unanimous decision to award the McLaren 570S with the coveted ‘Red Dot: Best of the Best’ title.
The internationally renowned awards were judged by a panel of 41 design experts including independent designers, design professors, and specialised journalists.
Robert Melville, the Chief Designer of the 570S Coupe explained: “The dynamic design of the 570S Coupe is rooted in aerodynamic function and is optimised to provide innovative visual presence. Design fully supports the validity of this sports car with simple lines of force”.
Upon receiving the prize, Melville continued: "The 570S Coupe has enjoyed a fantastic welcome from the start of last year, and is now recognized by the Red Dot with a« Best of the Best », award, a title that is for us a real price. ".