McLaren wins the "Best of the Best" award
In the Red Dot awards, McLaren received the highest distinction award, the “Red Dot: Best of the Best”.
Red Dot’s panel decision to award McLaren was mainly based on the aerodynamic design of 570S. The reason behind this decision was the fact that the design introduces McLaren’s language and feeling in the world of sports cars.
Unanimously voted, McLaren stood out of the 5,200 different types of designs that were listed in detail by Red Dot’s 41 independent judges. Red Dot's judges consisted of independent designers, design professors, and specialised journalists.
Robert Melville, the designer of the 570S Coupe explained: “The dynamic design of the 570S Coupe is rooted in aerodynamic function and is optimised to provide innovative visual presence. Design fully supports the validity of this sports car with simple lines of force”.
Upon receiving the prize, Melville continued: "The 570S Coupe has enjoyed a fantastic welcome from the start of last year, and is now recognized by the Red Dot with a« Best of the Best », award, a title that is for us a real price. ".